My documentary has two ancillary texts which publicise and link into our documentary and we did it in a way so that everything works as a package, we did this as marketing the main product is based on how successful the ancillary texts are. The combination of all of our products are reliable as we used a number of codes and conventions to make them work together. The first thing that we did to link them together was the voice over, we chose a women to do it seeing as the documentary is stereotypically a womens topic. The voice over used on the documentary was also used on the radio advertisement to make sure that our products remained consistent. One of the main things was that we decided on a identifiable slogan “A You a World Wide Window Shopper?” because it relates to both the high street and online shopping aspect therefore giving the audience an idea of what the documentary will be about. Also because it’s a rhetorical question and alitteration based, we found it to be easier to remember and to be linked with the documentary. We used this slogan on both ancillary adverts to maintain the consistency of the package.
The scheduling was also made apparent in both adverts to remind the audience to remember when it is on. The title of our documentary was also included in all of our products, we chose the title “The Empty High Street” because it’s a juxtaposition as high streets are usually busy and we also chose it because it connotes a serious tone, which appeals to our target audience. We also included the same music throughout our documentary and radio advert so that when they hear the music, they will instantly link the two products together.
With regards to our print advertisement, we tried to use the stereotypical codes and conventions of Channel 4 newspaper advertisements, we did this by using little photo manipulation and also placing the famous Channel 4 logo in the right side. Through comparison, it shows how both posters contain similarities, this was done intentionally because when our target audience sees it, they would relate and associate the channel with our documentary. With regards to our radio advertisement, we used the same interviews that was used in the actual documentary, this was done to provide some sort of preview for the audience hopefully intriguing them into watching the actual documentary.
Another way in which we linked our products together was the graphics, due to the audience feedback we learnt which colour the target audience prefers therefore using this colour in the documentary typography & our print advertisement graphics.
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