A form of research we did was voxpops, these provided primary research for us to use at various points throughout our documentary. We used it as visual footage but also as auditory as well which our voice over could use. We came up with 10 questions to ask for our vox pops which were:-
1) Would you prefer to shop online or on the high street?
2) In your opinion, how safe is online shopping?
3) Do you think high street shopping is becoming a thing on the past?
4) Have you ever sold items online?
5) What are the best online shopping websites?
6) What are your favourite retailers?
7) How much money do you spend online approximately in a month?
8) How much money do you spend on the high street approximately in a month?
9) What encourages you to buy an item?
10) How would you feel about shopping moving online and the high street didn’t exist?
We used this as they did a survey and according to this, 89% of participants prefer online shopping over in-store shopping. It also involved a quote from Barbara Staib, president of Safe Home Products which she said "It's the fact that you can research the products that are available". We could use this information in a voice over.
This showed that in January, AuctionBytes conducted a survey of readers of two free email newsletters: AuctionBytes-Update newsletter (online-auction buyers and sellers) and TIAS.com's The Collector's Newsletter (collectors). 1,000 people responded. We learned that 29% of the respondents thought eBay's feedback system was fair or poor; 35% thought it was adequate; 29% felt the system was very good; and 7% rated it excellent.
- 80% look at the number of negatives and neutrals
- 61% look at the total number of feedback points
- 47% look at whether the seller's past transactions were as a buyer or seller
- 32% look at the kinds of things the seller sold in the past.
- 14% look at the dollar amounts of the seller's previous transactions
- 8% never look at someone's feedback before bidding
We could use these statistics to superimpose over an interview or be lead by a voice over.
eBay Inc. is an American internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; In July 2010, eBay was sued for $3.8 billion by XPRT Ventures which accused eBay of stealing information shared in confidence by the inventors on XPRT's own patents, and incorporated it into features in its own payment systems, such as PayPal Pay Later and PayPal Buyer Credit. In early 2008, the company had expanded worldwide, counted hundreds of millions of registered users, 15,000+ employees and revenues of almost $7.7 billion. Millions of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and other miscellaneous items are listed, bought, or sold daily.
http://www.nma.co.uk/features/online-shopping-survey-2009/40977.article
A survey was done of 1,957 people and it showed that while few people plan to use the internet less during the recession, less than a quarter intend to use it more. Most respondents say their internet use will be unaffected by the downturn. While 12% of people will be looking for a better deal on their internet access, 3% will choose a slower line to save money. Conversely, 5% of 18-24-year-olds will pay more for better internet access, showing the importance of online to this age group. Clearly in a recession sites offering cheaper products or ways to find them will benefit, hence respondents’ plans to use price-comparison sites much more in 2009. Auction sites and low-cost supermarkets will also benefit. Unsurprisingly, luxury goods will see the largest falls in. The younger age groups and men are more likely to switch their shopping from the high street to online in the recession, being heavy users of the web already. Established online categories like CDs and DVDs, video and computer games, electronics and books are seen as having lower prices than on the high street. Online is catching up with high street stores for clothing, but clearly online grocers have some way to go to lure people from physical stores. There’s little change when respondents were asked to consider the best channel for value for money (combining price and quality) rather than just which is cheapest. Close to half of consumers plan to shop more on auction sites, such as Ebay, in the coming year, rising to over half in the younger age groups. Presumably they hope the auction process will garner them some bargains. Using the internet to compare prices and then going to the high street to get the best deal is a widely accepted practice across all age groups, especially 25-34-year-olds, a quarter of whom always check prices online first. Online beats the high street on five out of seven common considerations for shoppers. The immediacy of high street shopping is clearly a huge benefit, but it’s also seen as having far better customer service, something retailers must work hard to combat. While shopping online generally comes with a delivery charge, using the high street had similar costs of transport and parking. On balance, online is still seen as cheaper by two-thirds of consumers. Notably more men than women see online as cheaper than the high street. Delivery costs are seen as an important aspect when choosing where to shop online, with more than two-thirds of consumers looking around for the lowest cost. A third will spend more in order to qualify for free delivery, while a quarter only use sites that offer free delivery. Significantly, twice as many men as women disregard delivery costs altogether. While fraud is a worry for respondents, most notably women and the over-55s, it doesn’t deter them from shopping online. While the number of respondents to the survey who never shop online was statistically too low to draw accurate conclusions, fear of fraud was the biggest deterrent. Other popular reasons related to the personal aspects of high street shopping.
Sex and the City trailer: -
Other cutaway shots:-
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