Evaluation Question 3 =]

Question 3: What have you learned from your audience feedback?

The first piece of Audience Feedback I required was commentary of the feedback, I used a Media student as they would be able to use the correct terminology and they also knew what type of feedback was required :-

Then I wanted a second feedback therefore I created an Audience Feedback Questionnaire which consisted of 15 questions - 5 for the print advertisement, 5 for the radio advertisement and 5 for the documentary. The questionnaire mainly consisted of questions on a scale as this would be easier to interpret & visualise. We decided to choose only 5 of our questions and their feedback were :-

1. Do you think the editing was smooth?

The average score for this question was 4, showing that the audience found that our editing was smooth however it needed improvement. According to the codes and conventions of documentaries, documentaries don’t require a variety of different editing techniques however to make it more appealing to the audience, we could incorporate quicker cuts with more cutaways.

2. Did you find our documentary informative?

The score for this question was 4 therefore this showed that our documentary was informative and that the audience learnt something about our chosen area. A way to improve our documentary would be to include more statistics and background of the internet and online shopping. We could also interview more experts explaining clearer about our documentary.

3. Did you like our slogan in both the advertisements and the documentary?

When asked whether they enjoyed our slogan, the majority of the audience said that they did with the exception of one person therefore I don’t think that we should make any improvements on the slogan as generally the slogan was effective due to its use of play on words in junction with alliteration.

4. What is your opinion on the sound of the documentary?

The majority of the audience said that the music bed related to the documentary because of its feminine girly tone. The biggest criticism we received was that not all of the cuts were the same volume as the music, we incorporated into it was louder than some of the voice over, we could improve this by either picking a different choice of music or by retaking the interviews to increase the quality of the sound.

5. Are there any improvements that we can make in the documentary to make it more entertaining/interesting?

The biggest improvement that we recieved through our audience feedback was that they said that the documentary didn't flow as the interviews, even though they were relevant, they seemed to jump from one point to the next. They also said that they started to lose interest as the documentary went on, a suggestion to improve this is that in the middle or near the end of the documentary, we should do faster cuts of retailers - online or high street. We could also improve our documentary by making it more light hearted by showing shopping gone wrong or include less serious interviews.

I also uploaded our documentary onto Youtube to gain comments from the public, however no one commented their views about it:-